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2022-Cross Channel Viewerability Is In Demand, While AdBlockers Gain Strength

Cross Channel Viewerability Is In Demand, While AdBlockers Gain Strength

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Digital Advertising update on trending topics seen in the past month September 2015…

As advertising spend shifts to digital devices, delivery for content and engagement are seeing greater demands. The latest stats reveal, 89% of US companies are now using social media within their strategies to secure the newest marketing verb, ‘PARTICIPATION’. Driving conversations with targeted audiences is leading to higher visibility and changing the measuring data not only quantifying who we are reaching but what kind of sharing is going on… is it engaging, positive, negative, or flat?

According to a new report from, “eMarketer”: Facebook and Instagram will account for $16.3bn worth of social media spend this year while Twitter’s share of the market will fall. The report also claims that Instagram will bring in $600m this year, which will equate to around 5% of Facebook’s total ad revenue. By 2016 it predicts this figure will be 1.5bn.

In its totality, Digital media drivers are growing at warp speed and PARTICIPATION puts a light on the consumer and how, when and where they consume media. The metrics are fluid, reliable and an intrinsic necessity for today’s marketing campaigns.

Ad blocking has been trending for the past few days, due to the launch of Apples’ new operating system, iOS 9, enabling 3rd party ad-blocking apps. This move from Apple has brought the 10-year-old issue into the forefront and surprisingly the leading experts in ad technology are putting a positive spin on the issue.

Content developers are creating whitelists so publishers that modify their ads to meet certain less obtrusive guidelines – and of course, pay a fee – can avoid being blocked. If that practice catches on a new focus on producing high-quality content can be expected, standards get raised and viewability increases.

Another encouraging idea coming out of “AdBlocker-Gate” is the potential for publishers to target the tech savvy users that utilize ad blocking software. As stated by Jon Anselmo, Senior VP & Managing Director of Digital Innovation at MediaVest, “People’s behaviors, including ad blocking, do provide us insights about who they are and what they care about. A tech-savvy nature could absolutely be one such insight.” This idea about targeting ad blockers is very attractive, and the general consensus is that these users are the ‘hard to find’ consumer, putting them in a niche targeting segment.

Industry leaders see the advancement of ad-block users as a necessity to streamline creative guidelines leading towards an increase in viewability metrics and positive consumer experiences.

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Cross Channel Viewerability Is In Demand, While AdBlockers Gain Strength

#Cross #Channel #Viewerability #Demand #AdBlockers #Gain #Strength

Cross Channel Viewerability Is In Demand, While AdBlockers Gain Strength

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